This is a project I completed for my Copywriting/Content Ideation class. The goal was to promote Honey Bunches of Oats cereal as the ideal breakfast for college students, no matter when your breakfast is. The deliverables included the creative brief, 2 headline driven ads, 2 print ads with copy, an outdoor billboard design, one environmental execution, two 60 second radio commercials, one 30 second TV storyboard commercial, as well as a social media execution.
